Investor Relations

Porsche at a Glance

As the world’s most valuable luxury and premium brand and one of the most successful luxury automotive manufacturers globally (“Resilient growth: Luxury brands shine in brand value and strength in new ranking ”, Brand Finance, 2024) Porsche believes that its iconic brand is synonymous with design and engineering heritage, racing legacy, performance, modern and sustainable luxury, prestige, innovation, technological achievement and reliability.

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Key Financials (December 31, 2024)

40,1

bn

Sales Revenue

14,1

%

Return on Sales1

22,7

%

Automotive EBITDA margin2

10,2

%

Automotive Net Cash Flow margin3

12,7

%

BEV Share

1 Ratio of Group Operating Profit to Group Revenue (Non-IFRS measure)

2 Ratio of Automotive EBITDA (earnings before interest, taxes, depreciation and amortization) to Automotive Revenue (Non-IFRS measure)

3 Ratio of Automotive Net Cash Flow to Automotive Revenue (Non-IFRS measure)