Our Business Strategy
Porsche’s Strategy 2030 Plus focuses on sustainably strengthening our position in the global market – delivering attractive products, unique customer experiences, and a clear plan on how we actively shape transformation in the automotive industry. With change happening at an enormous speed, we continuously review and develop the strategy.
Our Strategy 2030 Plus responds to the ever-changing and highly challenging market environment, focusing more than ever on the essential factors that lead Porsche into a successful future allowing us to seize the opportunities of transformation.
Four pillars on a solid foundation
Porsche Strategy 2030 Plus
Porsche is more than just a car. Porsche is a promise. At the core of Strategy 2030 Plus to deliver on that promise are four cross-sectional strategies: Customer, Product, Sustainability, and Transformation. We also focus on enriching the concepts of modern luxury, quality, AI and culture to shape Porsche’s future.
Customer
Our relationship with our customers is built on three pillars: ensuring the desirability and exclusivity of the brand, creating inspiring customer experiences, and consistently pursuing a value-oriented growth path. Porsche enhances desirability through exclusive events and luxury brand collaborations, while personalized experiences offer unique opportunities. We achieve value-oriented growth by maintaining exclusivity, following the Porsche principle of "always selling one car less than the market demands."
Product
The Porsche story begins with the sports car of dreams. The core of our brand and strategy is our vehicles. Our product portfolio focuses on highly profitable, exciting vehicles with a strong brand identity, and tailored vehicle services. Our innovative technology emphasizes intelligent vehicles, technological leadership and car software, which can provide cutting-edge connectivity and seamless digital experiences. Together, these pillars aim to enhance desirability, performance, and customer experience, embodying our brand vision.
Sustainability
Porsche’s sustainability strategy focuses on six key areas: decarbonization and reducing CO2 emissions, circular economy, equal opportunities and inclusivity, being a Partner of Society, (in which we empower and support communities), ensuring a sustainable supply chain as well as transparency and integrating sustainability and responsible governance. Together, these pillars create value for both Porsche and society, supporting ecological and social progress through transparent, responsible practices.
Transformation
In a rapidly changing environment, adaptability is of strategic relevance for Porsche. As a company, we must provide the right answers to future challenges and view the upcoming changes as opportunities. To deliver this transformation, we focus on innovation, digitalization & AI, leveraging new technologies for optimized products and collaboration. Paired with organization and value creation as well as a strong environment supporting continuous employee development, we foster a culture of excellence and inclusion.
Our purpose
The brand for those who follow their dreams.
“In the beginning, I looked around but could not find the car I had dreamed of. So I decided to build it myself.” It was with this thought that pioneer Ferry Porsche set the course for the company. This still shapes our mission and vision for the future of Porsche today.
Our focus
Push-to-pass
Our ambition: to make Porsche stronger and more resilient for the future. With our performance program, we aim for an operating return on sales of more than 20 percent in the long term. The revised version, Push-to-pass, intensifies previous activities with a focus on sustainable cost structure optimization.
Annual & Sustainability Report 2024
Explore the Porsche Annual & Sustainability Report 2024.