Porsche epitomizes freedom and independence
As a leading manufacturer of exclusive sports cars, we embody the spirit of freedom and independence. With exceptional design, fascinating performance, cutting-edge innovation, the commitment to excellence and unique individualization options that make every vehicle truly yours.
€ 40.1 Bn
sales revenue 2024
14.1 %
return on sales 2024
42,615
employees 2024
310,718
vehicles delivered 2024
Our business strategy
Porsche Vision 2030 Plus
Driven by our strategy, we generate momentum that paves the way for an inspiring future. With new record lap times.
Customers
Leading in customer desirability
Products
Delivering iconic performance, innovation and excitement
Sustainability
Driving change for a sustainable world
Transformation
Constantly changing. Always Porsche
Our heritage
75 years of innovation
In 1948, Ferry Porsche realized his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of an iconic brand and laid the foundation for an exemplary success story, for the Porsche legend.
The Porsche heritage is a gift. And a duty. It is our responsibility to preserve it. And lead it into the future. Through the greatest transformation the automotive industry has ever experienced.
How we operate
"In the beginning, I looked around but could not find the car I had dreamed of. So I decided to build it myself.” To this day, Ferry Porsche's famous words characterize the Porsche AG Group. We design, manufacture and sell exclusive sports cars, engines, and components. And more.
Our Business Areas
Automotive
We oversee the design, procurement, production, development and sale of vehicles and related car services in Germany and across Europe, North America, China, Europe and emerging markets.
Financial services
Vehicle leasing and dealer and customer financing, servicing and insurance brokerage as well as mobility services for Porsche brand vehicles.
Exclusive Manufaktur
Bespoke heritage design and individualization of your Porsche.
Porsche Sonderwunsch
You dream it. We build it. Our special request programme brings customers’ dream cars to glorious life.
Innovation at Porsche
An innovative spirit
Innovation is a quality that has defined Porsche since our beginning. We’re driven by a passion to make better cars through new technology, AI, electrification, digitalization, and connectivity evolving our heritage cars for the future of mobility.
Investment Case
Why invest in Porsche?
It's not what you buy, it's what you buy into – at Porsche, you invest not just in a product, but in a vision that combines innovation, sustainability, and structural growth. Become part of an iconic brand that shapes the future.