Porsche Porsche Porsche

Capital Markets Day 2026 |
Sportwagenschmiede ‘35

New sports cars, greater exclusivity, stronger profitability: Porsche presents new strategy through to 2035.

Capital Markets Day 2026 Insights

Explore key takeaways from Capital Markets Day 2026.

Sportwagenschmiede ‘35 See Presentation CMD Portal
We are pursuing a clear plan with our strategy Sportwagenschmiede '35. The ultimate goal is to further strengthen our unique sports car brand – across all model lines and with new, highly desirable models in particularly high-margin segments.

Dr. Michael Leiters

CEO

The targeted improvement in profitability and cash generation is based on a higher value per vehicle, a more attractive product mix and a sustainably more efficient cost and capital base.

Dr. Jochen Breckner

CFO

Finance

41-45 €Bn

Revenue

10-15 %

RoS¹

9-12 %

NCF Margin¹

1. The mid-term ambition level is based on conservative assumptions regarding key external factors. These include continued headwinds from exchange rates, lower unit sales in China, higher costs resulting from the current regulatory environment, and the continuation of the U.S. import tariffs of 15% which were communicated on July 27, 2025. Further, we also assume persistently elevated depreciation and amortization levels. Combined with the value-over-volume strategy, this is expected to weigh on fixed-cost absorption while supporting cash conversion. On this basis, we expect the mid-term profitability and net cash flow margin more likely settling within the lower bracket of the respective ranges. Results in the higher bracket of the respective ranges would require a more supportive business environment and/or the successful execution of additional value creation initiatives beyond those currently embedded in our planning assumptions. We remain committed to value-oriented sales with the aim of balancing supply and demand.

Speakers

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Dr. Michael Leiters
Chief Executive Officer

Dr. Michael Leiters is Chief Executive Officer and leads Porsche's strategic direction with "Sportwagenschmiede '35", sharpening the company's focus and driving operational excellence. His priority is to strengthen sustainable profitability and resilience while reinforcing the exclusivity and desirability that define Porsche.

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Dr. Michael Steiner
Deputy Chairman and Member of the Executive Board for Research and Development

Dr. Michael Steiner is Deputy Chairman and Member of the Executive Board for Research and Development. He is responsible for shaping the technological future of Porsche and driving the advancement of the company's products and innovations. Key areas of focus include chassis system, energy system, combustion and hybrid powertrains, digital technologies, and motorsport.

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Matthias Becker
Member of the Executive Board for Sales and Marketing

Matthias Becker is Member of the Executive Board for Sales and Marketing. He is responsible for Porsche’s global sales and marketing activities, strengthening the brand’s desirability and ensuring a consistent, customer-centric brand experience across all markets and touchpoints worldwide. Key areas of focus include global sales strategy, brand and marketing management, customer experience, retail development, and sustainable growth across Porsche’s international business.

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Dr. Jochen Breckner
Member of the Executive Board for Finance and IT

Dr. Jochen Breckner is Member of the Executive Board for Finance and IT. He is responsible for controlling, accounting, taxes and customs and financial strategy, corporate finance and treasury, financial management and M&A, AI and digital solutions, and last but not least, investor relations.

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Björn Scheib
Head of Investor Relations

As Head of Investor Relations at Porsche AG, Björn Scheib leads the company's engagement with the global capital markets. He is responsible for debt and equity investor and analyst relations, financial reporting, the Annual General Meeting, and capital markets communications, and plays a key role in the execution of major investor events and strategic financial communications.

Bjoern Scheib

Head of Investor Relations

Bjoern Scheib

Do you have questions, or need further information? Our Investor Relations team is happy to assist you.

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