Sportwagenschmiede ’35
The overarching goal is to strengthen Porsche’s position as one of the most desirable sports car manufacturers. With its unique positioning, Porsche serves both the sport luxury and sport premium segments. This allows the company to achieve attractive returns at the top end of the market while also benefiting from greater scale. In doing so, the company will continue to be guided by its ‘Value over Volume’ principle in the future. In combination with leaner, faster and more flexible organisation as well as more efficient processes, Porsche is aiming for a significantly lower break-even point, which is to be achieved at fewer than 200,000 units.
Key Messages
Strategic Direction
Sportwagenschmiede '35
Reinforce Porsche as most desirable sports car manufacturer
Brand & Customer
Value over Volume
Elevated positioning and scarcity strengthening pricing power
Products & Technology
Exhilarating Performance
Exclusive and emotional sports car experience
Enterprise & Operations
Flexibility & Productivity
More efficient and resilient setup enabling a lower break-even point
Enabler
Focus & Execution
Streamlined organization and fully committed leadership team
Financials
Strong Value Creation
High performance and superior cash generation
Our Strategy
Sportwagenschmiede ’35 is built on three strategic pillars, Brand & Customer, Products & Technologies and Enterprise & Operations, which rest on a foundation of four enablers. Together, they set the course for a Porsche AG Group that is leaner, faster and even more desirable. Our aim is to be attractive to all our stakeholder groups: customers, society, employees and investors. Porsche believes that an unwavering focus on the needs of these groups will lay the basis for sustainable value-creation and the long-term success of the company.
Brand & Customer
Porsche is further sharpening its identity as a sports car brand. In doing so, the company remains true to its guiding principle of ‘Value over Volume’. Quality is the indispensable foundation of Porsche's economic success – in terms of products as well as service. After all, this is what resonates directly with customers.
Products & Technologies
Porsche's aim is to make its vehicles even more exclusive and desirable. To achieve this, the sports car manufacturer is focusing on the number of its model derivatives and aligning its portfolio more closely with attractive high-end segments. Its clear objective is to offer the sportiest vehicle in every segment in which it competes, while emphasizing the DNA of the 911 even more strongly across all model lines.
Enterprise & Operations
We are creating a more resilient and productive Porsche. Through lower development costs, procurement optimization, manufacturing efficiency and a streamlined sales setup, we are structurally reducing our break-even point and strengthening long-term value creation.
Enabler
The enabler are the foundation of the three pillars of the strategy Sportwagenschmiede '35. The Future Package - our joint agreement with the workers council - plays a key role, as the measures agreed in it help to reduce personnel costs and increase productivity. Lean management structures and faster decisions are intended to make the company more agile and effective.
