Our Equity Story

We operate in a structural growth environment offering several key benefits that underpin and enhance our growth prospects. Porsche is well placed to serve the growing global demand for luxury, outstanding technologies, sustainability and exclusivity.

Our people-centric performance culture is a key driver for our past and future success. We seek to imbue the Porsche family with the core values of passion, enthusiasm and a pioneering spirit aimed at driving innovation and the agility to adapt quickly in a constantly changing environment.

In 2024, 27% of new vehicles delivered to customers were electrified—whether they were all-electric models or plug-in hybrids. Porsche's product portfolio aims to significantly increase this proportion. The ramp-up of electrification depends largely on customer demand, the development of electromobility in the different regions of the world and regulatory incentive schemes. For the transition phase, Porsche AG is positioning itself as flexibly as possible with a mix of combustion-engine, plug-in hybrid and all-electric vehicles.

We have an attractive position at the intersection of luxury pricing and scale, strengthening our position as a luxury brand and our economic performance, while our origins and racing heritage reinforce our image as the maker of iconic sports cars.

We offer investors a compelling financial proposition due to our attractive positioning in the market, strong pricing strategy and profitability and sustainable cash generation, which collectively form the basis for compelling potential future shareholder returns.