Explore our history
Delve into our past and witness how Porsche evolved from a small engineering firm to a global icon, driven by innovation, passion, and a commitment to excellence in automotive design.
1931
Ferdinand Porsche's engineering office
In 1931, Ferdinand Porsche's engineering office opened at Kronenstr. 24, Stuttgart, at the height of the global economic crisis.
1934
People's Car
Due to the difficult economic situation, the idea of a low-cost small car had already been examined time and again by various automotive design engineers. Ferdinand Porsche summarised his own ideas on the matter in an “Exposé on the construction of a German people’s car”. The Type 60 outlined here was already the eighth small car developed under his direction.
1938
The iconic plant 1
The Porsche engineering office moved out of Kronenstrasse 24 on 26 June and into a dedicated building located in Stuttgart-Zuffenhausen. Ferry Porsche had purchased the plot of land at Spitalwaldstrasse 2 on behalf of the company in May 1937, thereby determining the subsequent location of Porsche Werk 1.
1944
Relocation to Gmünd, Kärnten in Österreich
WWII was responsible for the temporary departure from Zuffenhausen in the summer of 1944 to Gmünd in Austria.
1948
Porsche No. 1
The first sports car under the Porsche name made its appearance. On 8 June, the 356 “No.1” Roadster with chassis number 356-001.
1950
Relocation to Stuttgart
At that time, Porsche KG returned to Stuttgart-Zuffenhausen and began serial production of the Porsche 356.
1951
356 SL: first Le Mans class victory
Motorsports had become increasingly important to the fledgling car manufacturer Porsche. Following its success at the International Alpine Rally, Porsche attracted international attention when the Porsche 356 SL won its class at the 24 Hours of Le Mans in June.
1952
Porsche Emblem
In 1951 importer Max Hoffman asked for a quality seal with a reference to “Stuttgart or similar” as an identifying trademark that would indicate the cars’ European origin to American customers. The Porsche emblem appeared on the steering wheel cap first in 1952. Today, it is an indispensable identifying feature of cars from Zuffenhausen.
1953
550 Spyder
Early August saw the first outings of the four-camshaft engine Type 547, designed by Porsche engineer Ernst Fuhrmann, on the Nürburgring racetrack in training for the sports car classification race. The engine was presented to the public for the first time at the Paris Motor Show in October. In addition to the Porsche 550 racing car, the Carrera engine would also go on to be used in subsequent Carrera versions of the 356.
1956
10,000 Porsche
In time for the company’s 25th anniversary, the 10,000th Porsche sports car – a Porsche 356 A Coupé – was produced on 16 March. By this point, Porsche had chalked up 400 racing victories.
1960
718 RS 60
With the 718 RS 60 Spyder introduced for the 1960 racing season, Porsche began a new chapter of success in endurance racing. In addition to overall victories in the Targa Florio and the 12 Hours of Sebring, the Swiss Heini Walter won the European Hill Climb Championship for Porsche for the third time in a row.
1961
Development Centre Weissach
On 16 October, Ferry Porsche broke ground on the new building site in Weissach. Among other things, plans for the future test site included a “skid pad” for the suspension tests carried out at Malmsheim Airport since 1954.
1962
Porsche 804 achieved victory in Formula 1
In Formula 1, the Porsche 804 won the French Grand Prix. In the same year, the 50,000th Porsche rolled off the assembly line, a 356B
1963
901 – birth of the legendary 911
Porsche introduced its successor to the 356: a fastback coupé with a 2+2 seating arrangement and two-litre, 6-cylinder 130 hp flat-six engine at the rear. The legendary 911 was born. Back then, however, it was still called the 901.
1964
The Porsche 911 entered series production
Following an objection by Peugeot, the new sports car 901 was quickly renamed the 911, entered series production and began a long and successful history that still shapes the identity of the Porsche brand today.
1964
904 Carrera GTS
Although officially named the Carrera GTS, the 904 with a fibreglass-reinforced plastic body opened a new chapter in Porsche racing history under its internal works designation.
1965
The first 911 Targa
The world’s first safety cabriolet, the Porsche 911 2.0 Targa, was presented to the public at the Frankfurt Motor Show in September. With its fixed roll bar, the removable folding roof and lowerable rear window, the new version took into account American customers’ higher safety requirements. Production of the Porsche 911 Targa began in December 1966.
1967
Porsche 910 victory at the Targa Florio
With a fleet of six 910 prototypes, the Swabian racing team took part in the Targa Florio in May. The race ended for Porsche with a triumphant triple win, when Rolf Stommelen and Paul Hawkins in their eight-cylinder Porsche 910/8 pipped two 910/6 cars to the finish line. Another Porsche 911 S works car with Bernard Cahier and Jean-Claude Killy claimed the two-litre GT class.
1967
911 R – motorsport icon
In 1967, the Porsche 911 R was built for use in motorsport. Weighing 800 kg, it had a 6-cylinder, naturally-aspirated and horizontally-opposed engine producing 154 kW (210 PS), making it incredibly fast.
1968
Overall victory for the Porsche 907/8
The Porsche 907/8 also achieved a stunning racing debut with a triple win at the 24 Hours of Daytona and first place at the 12 Hours of Sebring.
1969
Porsche 914
The VW-Porsche-Vertriebsgesellschaft mbH was founded in April 1969 with working capital of five million Deutschmarks. The purpose of the organisation was to sell the new Types 914/4 and 914/6, jointly developed by Porsche and Volkswagen and presented at the Frankfurt IAA Motor Show in autumn 1969.
1969
Porsche 917
In spring, at the Geneva Motor Show, Porsche presented the Type 917 developed under the direction of Ferdinand Piëch for the first time. By the end of April, 25 samples of the car had already been produced as a homologation series.
1970
917 Short-Tail Coupé – first ever overall victory at Le Mans
Clinching nine of ten possible victories, Porsche once again won the manufacturers’ championship with the Types 917 and 908/03. The performance of Hans Herrmann and Richard Attwood on 14 June 1970 in Le Mans was remarkable. In a 917 KH from Porsche Salzburg, the two drivers secured an overall win at Le Mans for the car brand for the first time.
1971
Porsche’s new Weissach hub
In summer 1971, the Development division comprising the Construction, Testing and Design departments gradually began to relocate from the main factory in Zuffenhausen to the new Weissach Development Centre (EZW).
1972
Initial public offering
At the beginning of the year, the partners of Dr. Ing. h.c. F. Porsche KG decided to turn the limited partnership (KG) into a limited company (AG) with share capital of DM 50 million at the beginning of the financial year on 1 August. . Ferry Porsche became Chairman of the Supervisory Board, while Ernst Fuhrmann became spokesman for the Executive Board of Porsche AG.
1972
911 Carrera RS 2.7
In October 1972 Porsche presented a new basic car for racing and rally driving at the Paris Motor Show, the “Carrera RS” – the first Porsche 911 also known as the “Carrera”. Initially launched as a homologation series of 500 units, the RS, with an appearance characterised by front and rear spoilers, was in such high demand from customers that Porsche produced 1,525 units of the high-performance sports car.
1972
Entenbürzel
The rear spoiler of the 911 Carrera RS 2.7 - known today as the duck tail - became an iconic component of the legendary 911.
1973
Porsche 917/30
Easy victory for the Porsche 917/30 / Leichter Sieg für den Porsche 917/30 The most powerful racing car of its era, the Porsche 917/30 Spyder, made its racing debut in May. The superiority of the 882 kW (1,200 PS) circuit racing car was so evident that the rules of the CanAm series were changed at short notice to rule the 917 out of further participation in the 1974 season.
1974
911 Turbo
The Porsche 911 Turbo, presented at the Paris Motor Show, was something of a sensation. The 911 Turbo, delivered since The headquarters of VW-Porsche-Vertriebsgesell- spring 1975, was the fastest series car of its era.
1976
Porsche 924 unveiled as transaxle model
Due to huge global demand, production rose to 80 cars per day by July, and by the end of the financial year, the entry-level model accounted for a whopping 48 per cent of car sales. 150,684 of this entry-level Porsche had been built by the time its production run ended in 1988 with the 924 S.
1977
928 transaxle model
Porsche presented a luxurious high-performance sports car to the public in spring in the shape of the 928. In addition to a V8 light-alloy engine, an aluminium chassis and the lane-correcting “Weissach rear axle”, Porsche also broke new ground with the body shape of the 928, which was created under the direction of Head Designer Anatole Lapine.
1977
936/77 Spyder crowned World Champion
A typical feature of the 936 Spyder optimised for the 1977 World Championship: the large air intake above the cockpit and the high tail fins. At its first attempt, the Turbo Porsche won the Sports Car World Championship at an early stage.
1978
Porsche Sonderwunsch
Porsche's Sonderwunsch division creates personalized, unique cars, offering exceptional customization and artistic designs.
1978
The 935/78 “Moby Dick”
The 935/78 “Moby Dick” was the most powerful version of the Porsche 911 ever designed. However, the 621 kW (845 PS) racing car, equipped with two turbochargers, enjoyed a motorsports career spanning only four races. Following a win at the 6 Hours of Silverstone and an eighth overall placing in Le Mans, technical issues in Vallelunga prevented another victory.
1981
944 with light alloy V4 engine
Porsche presented the 944 series version for the first time at the Frankfurt IAA Motor Show. The Porsche 944 with a 163 hp, 4-cylinder engine rounded off the transaxle model range.
1982
The 911 SC Cabriolet
The 911 SC Cabriolet, presented at the Geneva Motor Show in March, was a milestone in Porsche model history. The open-top sports car featured a newly designed three-bow cabriolet top. Sheet steel profiles integrated into the fabric roof not only ensure dimensional stability at high speeds, but also a low noise level and good rollover protection.
1982
956
The 1982 motorsport year was all about new records. Accordingly, as well as finishing in the top five places in Le Mans, the Porsche brand succeeded in clinching almost every class win and special category. The 956 was the first Porsche race car with a monocoque chassis and the so-called ground effect, which generated a vacuum to create a downforce beneath the car. Electronic injection and ignition systems allowed the 2.6-litre turbo engine to produce 640 hp.
1983
TAG turbo engine
Commissioned by British racing team McLaren International, the “TAG Turbo” engine made its debut in a McLaren MP4 Formula 1 racing car in summer 1983. Designed as a 1.5-litre six-cylinder V-engine with turbocharging under the guidance of Hans Mezger, the light and compact drive delivered up to 1,000 PS. With a total of 25 Grand Prix victories and three world championship titles, the “TAG Turbo made by Porsche” became the dominant engine in Formula 1 from 1984 to 1986.
1984
Porsche 911 Carrera 3.2 4x4 won the Paris-Dakar Rall
Besides the Manufacturers’ World Championship title, Porsche marked its first victory in the Paris–Dakar Rally with the 911 Carrera 3.2 4x4.
1984
962
The 956 served as the basis for the 962. The aerodynamics were modified and it had a 2,869-litre displacement and two-valve horizontally-opposed engine fitted with just one turbo charger.
1985
Porsche 959 exemplifies innovation
At the IAA in Frankfurt, the Porsche 959 highlighted the Stuttgart-based sports car manufacturer’s technical expertise. From the biturbo boxer engine with water-cooled four-valve cylinder heads to the electronically controlled chassis and all-wheeldrive system through to the aerodynamically optimised body, Porsche showed what was possible in the automotive industry with the 959.
1988
First all-wheel 911 for anniversary
Marking the 25th anniversary of the 911, the all-wheel-drive Porsche 911 Carrera 4, presented in November, heralded the arrival of a new generation of the hit model. Highlights of the sports car known internally as the 964 included the new 3.6-litre engine and an aerodynamically enhanced body with plastic front and rear bumper with an automatically extending spoiler.
1988
911 Speedster
Like its forebear, the 356 Speedster from 1954, the 911 Carrera 3.2 Speedster from 1988 also provided a purist driving experience, with its low windscreen, spartan interior and emergency soft top.
1989
Tiptronic
From 1989, Porsche offered an innovative gearbox in the 964 series 911 – the Tiptronic, the perfect synthesis of comfort and sportiness.
1991
968
The 968 heralded the final development stage of the Porsche four-cylinder transaxle models. The 968 was available as both a Coupé and a Cabriolet.
1993
Introduction of the Porsche Boxster
At the Detroit Motor Show, Porsche Executive Board spokesman Wendelin Wiedeking and Porsche Style Chief Harm Lagaaij presented the future-oriented Boxster design study, whose design recalled the 550 Spyder and 718 racing cars.
1995
Bi-turbocharging
The 993 series 911 Turbo, presented in 1995, was given a 3.6-litre engine fitted with two small turbochargers. The engine’s performance curve was not dissimilar to a high-displacement naturally aspirated engine.
1996
One millionth Porsche
The 1,000,000th Porsche rolled off the assembly line in Zuffenhausen on 15 July. The Baden-Württemberg motorway police received the anniversary car, a Porsche 911 Carrera Coupé.Der 1.000.000.
1996
911 GT1
With the 911 GT1, Porsche implemented a forward-looking high-tech racing concept that became the first 911 to have a mid-engine.
1997
911 Carrera with water-cooled engine
With ‘Evolution 911’ as its motto, the new generation of the 911 was powered by a water-cooled four-valve six-cylinder horizontally opposed engine for the first time.
1999
911 GT3
In 1999, the 911 series was rounded off with an exceptionally sporty version: the 911 GT3.
2001
911 GT2
The new 911 GT2 was equipped with the PCCB Porsche Ceramic Composite Brake as standard and generated 462 hp.
2002
Leipzig and the Cayenne
The Leipzig plant opens, and Porsche presented its third car line: the sporty, off-road Cayenne SUV.
2003
Carrera GT commenced series production
Series production of the Carrera GT commenced in Leipzig. By 2006, 1,270 units of the fast (up to 330 km/h) high-performance sports car had been built.
2004
911 – resemblance to the design icon
With its oval headlights and additional lights in the front apron, the new 911 generation continued to reflect the traditional 911 design.
2005
Cayman S – exhibited at the IAA
One of the highlights of the Frankfurt IAA Motor Show was the Porsche Cayman S, a sporty, ambitious mid-engined sports car positioned between the Boxster and the 911.
2005
RS Spyder
From autumn, Porsche took part in the American Le Mans Series (ALMS) with the new sports prototype RS Spyder. On its first outing at Laguna Seca in California, the RS Spyder achieved pole position, a lap record and class victory.
2006
VTG charger for petrol engines
In 2006, the 911 Turbo surprised the motoring world by featuring variable turbine geometry, a world first for a turbocharged petrol engine. Variable turbine geometry uses guide blades to simulate the cross-section of a turbocharger always optimised in size.
2006
Porsche 911 GT3 RS
The new 911 GT3 RS was launched on the European market in October. This version of the GT3, reduced in weight to 1,375 kilogrammes, served as a base and homologation model for use in various racing series.
2008
Porsche double-clutch transmission (PDK)
Its main advantages were faster gear changes in comparison with manual gearboxes and automatic converter gearboxes. The gears were already engaged when the driver changed gear and drive was not lost during the process.
2009
The Porsche Museum in Stuttgart-Zuffenhausen
On 28 January, the new Porsche Museum was inaugurated and opened to the public for the first time three days later.
2009
Fourth model: Panamera
The new Porsche Panamera was presented to journalists on the 94th floor of the Shanghai World Financial Center on 19 April. It then made its first major public appearance at Auto Shanghai, China’s leading motor show.
2010
Porsche Intelligent Performance
With the slogan “Porsche Intelligent Performance”, Porsche unveiled three hybrid world premieres at Geneva Motor Show: the 918 Spyder concept car, a high-performance mid-engine plug-in hybrid; the Cayenne S Hybrid, Porsche’s first series hybrid; and the 911 GT3 R Hybrid, Porsche's first race car with electric front-axle drive and flywheel generator.
2011
911 (991)
90% and therefore almost every component of the 911 was new or fundamentally redesigned. This was our way of doing justice to the legendary 911.
2013
918 Spyder
The highlight of the year was the presentation of the 918 Spyder upon reaching production maturity. Just a few days before the IAA began, the high-performance hybrid sports car set a new record on the Nürburgring north loop of six minutes and 57 seconds.
2013
Adaptive aerodynamics
In 2013, Porsche introduced the world’s first sports car with adaptive aerodynamics, the new 911 Turbo S. The system consists of an extendible front spoiler and adjustable rear wing. It offers drivers a unique combination of everyday convenience, efficiency and performance
2013
Macan
The Macan, the sports car manufacturer's fifth car line, joined the Porsche family. Production in Leipzig was massively expanded for this CUV.
2014
Plug-In-Hybrid
With the introduction of plug-in hybrid technology in the luxury class, Porsche is expanding its role as a technological pioneer.
2014
919 Hybrid
With the 919 Hybrid, Porsche returned to the top category of the sports car world endurance championships. As the fastest research lab and most complex Porsche racing car of all time, the 919 Hybrid was set to take part in all eight rounds of the WEC.
2015
Electromobility
The Mission E concept study marks Porsche's entry into electromobility.
2015
919 Hybrid
Earl Bamber, Nico Hülkenberg and Nick Tandy in the 919 Hybrid were the first to see the chequered flag and clinch the 17th overall victory for Porsche at Le Mans, exactly 45 years to the day after its first overall victory at Sarthe.
2015
Cayman GT4 Clubsport
A new recreational athlete joined the range of Porsche race cars. The 283 kW (385 hp) GT4 Clubsport was not approved for road use and was based on the successful road-going sports car: the Cayman GT4. The mid-engine Cayman GT4 sports car became the new benchmark at the top of its segment, with a lap time of 7:40 at Nürburgring-Nordschleife.
2016
718 Boxster and 718 Cayman
With the 718 Boxster, Porsche drew on the tradition of four-cylinder boxer engines for 718 mid-engined sports cars. In the 1950s and 1960s it racked up numerous racing victories, including at the Targa Florio and in Le Mans. The new engine with turbocharging is more powerful and more efficient at the same time.
2016
911 R
With a limited production run of 991 units, the 911 R was a purist featuring a 368 kW (500 hp) 4-litre horizontally-opposed and naturally-aspirated engine and six-speed sports manual transmission. Entirely in keeping with its historic predecessor.
2016
Panamera – the second generation
The new generation of the Panamera was redeveloped and redesigned down to the very last detail. Engines and transmissions were re-engineered, the chassis optimised, the display and operating concept given a forward-looking interpretation.
2017
1,000,000 Porsche 911
Style icon and the unmistakeable face and heart of the Porsche brand: the 911. On 11 May 2017, the one millionth 911 in Irish Green rolled off the production line in Zuffenhausen – featuring numerous exclusive details inspired by the original 911 F-models from 1963.
2017
Cayenne – the third generation
New engines, new chassis, innovative operating concept, improved connectivity: in future, the Cayenne will deliver even more performance with maximum everyday practicality.
2017
911 Turbo S Exclusive Series
The Turbo S Exclusive Series was the most powerful 911 Turbo S with a limited production run of 500 units. As well as enhanced performance, it also boasted a unique design, more elegant materials and extravagant details.
2017
911 GT2 RS
Porsche set another record for road-approved sports cars at Nordschleife with the 911 GT2 RS. The record time of 6:47:3 minutes even exceeded its own expectations.
2017
Triple in Le Mans: 19th overall victory
After three consecutive overall victories, the 24h of Le Mans trophy found a new permanent home in the Porsche Museum.
2018
911: the 8th generation of an icon
The new 911 launched as the sum of its predecessors. The silhouette: iconic. The design: timeless. The technology: inspired by great racing victories. This made the 911 a ‘Timeless Machine’.
2019
Porsche's first electric model
The Taycan, the first all-electric Porsche, was unveiled to the world and production starts in Zuffenhausen.
2022
Porsche AG goes public - P911
On 29 September, Porsche AG enters a new era with a successful IPO.
2022
eFuels
In the presence of Chilean Energy Minister Diego Pardow, the ‘Haru Oni’ pilot plant in Punta Arenas (Chile) was officially opened. Porsche Executive Board members Barbara Frenkel and Michael Steiner performed the ceremonial fuelling of a Porsche 911 with the first synthetic fuel produced at the site. These so-called eFuels, produced using wind energy, hydrogen, and CO₂, potentially enable nearly CO₂-neutral operation of internal combustion engines.
2022
Porsche 911 Dakar
At the Los Angeles Auto Show in November, Porsche unveiled a very special version of the iconic 911 sports car: the new 911 Dakar. This was the first two-door series sports car to offer outstanding off-road features.
2023
75th Anniversary
To mark its anniversary, Porsche unveils the Mission X supercar concept.
2024
Youngest product-portfolio ever
In 2024 Porsche unveiled the youngest product-portfolio in its history. Porsche unveiled its all-electric Macan in Singapore.
2024
T-Hybrid
Porsche has fundamentally developed the traditional 911 sports car. The new 911 Carrera GTS is the first road-legal 911 to be equipped with a particularly lightweight performance hybrid. The 911 Carrera is also available right from the market launch of the new model.
2025
Leading luxury brand
In 2025 Porsche was again ranked as the most valuable luxury brand.
1931
Ferdinand Porsche's engineering office
In 1931, Ferdinand Porsche's engineering office opened at Kronenstr. 24, Stuttgart, at the height of the global economic crisis.
1938
The iconic plant 1
The Porsche engineering office moved out of Kronenstrasse 24 on 26 June and into a dedicated building located in Stuttgart-Zuffenhausen. Ferry Porsche had purchased the plot of land at Spitalwaldstrasse 2 on behalf of the company in May 1937, thereby determining the subsequent location of Porsche Werk 1.
1944
Relocation to Gmünd, Kärnten in Österreich
WWII was responsible for the temporary departure from Zuffenhausen in the summer of 1944 to Gmünd in Austria.
1950
Relocation to Stuttgart
At that time, Porsche KG returned to Stuttgart-Zuffenhausen and began serial production of the Porsche 356.
1952
Porsche Emblem
In 1951 importer Max Hoffman asked for a quality seal with a reference to “Stuttgart or similar” as an identifying trademark that would indicate the cars’ European origin to American customers. The Porsche emblem appeared on the steering wheel cap first in 1952. Today, it is an indispensable identifying feature of cars from Zuffenhausen.
1956
10,000 Porsche
In time for the company’s 25th anniversary, the 10,000th Porsche sports car – a Porsche 356 A Coupé – was produced on 16 March. By this point, Porsche had chalked up 400 racing victories.
1961
Development Centre Weissach
On 16 October, Ferry Porsche broke ground on the new building site in Weissach. Among other things, plans for the future test site included a “skid pad” for the suspension tests carried out at Malmsheim Airport since 1954.
1964
The Porsche 911 entered series production
Following an objection by Peugeot, the new sports car 901 was quickly renamed the 911, entered series production and began a long and successful history that still shapes the identity of the Porsche brand today.
1969
Porsche 914
The VW-Porsche-Vertriebsgesellschaft mbH was founded in April 1969 with working capital of five million Deutschmarks. The purpose of the organisation was to sell the new Types 914/4 and 914/6, jointly developed by Porsche and Volkswagen and presented at the Frankfurt IAA Motor Show in autumn 1969.
1971
Porsche’s new Weissach hub
In summer 1971, the Development division comprising the Construction, Testing and Design departments gradually began to relocate from the main factory in Zuffenhausen to the new Weissach Development Centre (EZW).
1972
Initial public offering
At the beginning of the year, the partners of Dr. Ing. h.c. F. Porsche KG decided to turn the limited partnership (KG) into a limited company (AG) with share capital of DM 50 million at the beginning of the financial year on 1 August. . Ferry Porsche became Chairman of the Supervisory Board, while Ernst Fuhrmann became spokesman for the Executive Board of Porsche AG.
1978
Porsche Sonderwunsch
Porsche's Sonderwunsch division creates personalized, unique cars, offering exceptional customization and artistic designs.
1988
First all-wheel 911 for anniversary
Marking the 25th anniversary of the 911, the all-wheel-drive Porsche 911 Carrera 4, presented in November, heralded the arrival of a new generation of the hit model. Highlights of the sports car known internally as the 964 included the new 3.6-litre engine and an aerodynamically enhanced body with plastic front and rear bumper with an automatically extending spoiler.
1993
Introduction of the Porsche Boxster
At the Detroit Motor Show, Porsche Executive Board spokesman Wendelin Wiedeking and Porsche Style Chief Harm Lagaaij presented the future-oriented Boxster design study, whose design recalled the 550 Spyder and 718 racing cars.
1996
One millionth Porsche
The 1,000,000th Porsche rolled off the assembly line in Zuffenhausen on 15 July. The Baden-Württemberg motorway police received the anniversary car, a Porsche 911 Carrera Coupé.Der 1.000.000.
2002
Leipzig and the Cayenne
The Leipzig plant opens, and Porsche presented its third car line: the sporty, off-road Cayenne SUV.
2009
The Porsche Museum in Stuttgart-Zuffenhausen
On 28 January, the new Porsche Museum was inaugurated and opened to the public for the first time three days later.
2017
1,000,000 Porsche 911
Style icon and the unmistakeable face and heart of the Porsche brand: the 911. On 11 May 2017, the one millionth 911 in Irish Green rolled off the production line in Zuffenhausen – featuring numerous exclusive details inspired by the original 911 F-models from 1963.
2022
Porsche AG goes public - P911
On 29 September, Porsche AG enters a new era with a successful IPO.
2024
Youngest product-portfolio ever
In 2024 Porsche unveiled the youngest product-portfolio in its history. Porsche unveiled its all-electric Macan in Singapore.
2025
Leading luxury brand
In 2025 Porsche was again ranked as the most valuable luxury brand.
1934
People's Car
Due to the difficult economic situation, the idea of a low-cost small car had already been examined time and again by various automotive design engineers. Ferdinand Porsche summarised his own ideas on the matter in an “Exposé on the construction of a German people’s car”. The Type 60 outlined here was already the eighth small car developed under his direction.
1964
904 Carrera GTS
Although officially named the Carrera GTS, the 904 with a fibreglass-reinforced plastic body opened a new chapter in Porsche racing history under its internal works designation.
1974
911 Turbo
The Porsche 911 Turbo, presented at the Paris Motor Show, was something of a sensation. The 911 Turbo, delivered since The headquarters of VW-Porsche-Vertriebsgesell- spring 1975, was the fastest series car of its era.
1976
Porsche 924 unveiled as transaxle model
Due to huge global demand, production rose to 80 cars per day by July, and by the end of the financial year, the entry-level model accounted for a whopping 48 per cent of car sales. 150,684 of this entry-level Porsche had been built by the time its production run ended in 1988 with the 924 S.
1977
928 transaxle model
Porsche presented a luxurious high-performance sports car to the public in spring in the shape of the 928. In addition to a V8 light-alloy engine, an aluminium chassis and the lane-correcting “Weissach rear axle”, Porsche also broke new ground with the body shape of the 928, which was created under the direction of Head Designer Anatole Lapine.
1981
944 with light alloy V4 engine
Porsche presented the 944 series version for the first time at the Frankfurt IAA Motor Show. The Porsche 944 with a 163 hp, 4-cylinder engine rounded off the transaxle model range.
1985
Porsche 959 exemplifies innovation
At the IAA in Frankfurt, the Porsche 959 highlighted the Stuttgart-based sports car manufacturer’s technical expertise. From the biturbo boxer engine with water-cooled four-valve cylinder heads to the electronically controlled chassis and all-wheeldrive system through to the aerodynamically optimised body, Porsche showed what was possible in the automotive industry with the 959.
1989
Tiptronic
From 1989, Porsche offered an innovative gearbox in the 964 series 911 – the Tiptronic, the perfect synthesis of comfort and sportiness.
1991
968
The 968 heralded the final development stage of the Porsche four-cylinder transaxle models. The 968 was available as both a Coupé and a Cabriolet.
1995
Bi-turbocharging
The 993 series 911 Turbo, presented in 1995, was given a 3.6-litre engine fitted with two small turbochargers. The engine’s performance curve was not dissimilar to a high-displacement naturally aspirated engine.
1997
911 Carrera with water-cooled engine
With ‘Evolution 911’ as its motto, the new generation of the 911 was powered by a water-cooled four-valve six-cylinder horizontally opposed engine for the first time.
2001
911 GT2
The new 911 GT2 was equipped with the PCCB Porsche Ceramic Composite Brake as standard and generated 462 hp.
2006
VTG charger for petrol engines
In 2006, the 911 Turbo surprised the motoring world by featuring variable turbine geometry, a world first for a turbocharged petrol engine. Variable turbine geometry uses guide blades to simulate the cross-section of a turbocharger always optimised in size.
2008
Porsche double-clutch transmission (PDK)
Its main advantages were faster gear changes in comparison with manual gearboxes and automatic converter gearboxes. The gears were already engaged when the driver changed gear and drive was not lost during the process.
2010
Porsche Intelligent Performance
With the slogan “Porsche Intelligent Performance”, Porsche unveiled three hybrid world premieres at Geneva Motor Show: the 918 Spyder concept car, a high-performance mid-engine plug-in hybrid; the Cayenne S Hybrid, Porsche’s first series hybrid; and the 911 GT3 R Hybrid, Porsche's first race car with electric front-axle drive and flywheel generator.
2013
918 Spyder
The highlight of the year was the presentation of the 918 Spyder upon reaching production maturity. Just a few days before the IAA began, the high-performance hybrid sports car set a new record on the Nürburgring north loop of six minutes and 57 seconds.
2013
Adaptive aerodynamics
In 2013, Porsche introduced the world’s first sports car with adaptive aerodynamics, the new 911 Turbo S. The system consists of an extendible front spoiler and adjustable rear wing. It offers drivers a unique combination of everyday convenience, efficiency and performance
2014
Plug-In-Hybrid
With the introduction of plug-in hybrid technology in the luxury class, Porsche is expanding its role as a technological pioneer.
2015
Electromobility
The Mission E concept study marks Porsche's entry into electromobility.
2017
Cayenne – the third generation
New engines, new chassis, innovative operating concept, improved connectivity: in future, the Cayenne will deliver even more performance with maximum everyday practicality.
2019
Porsche's first electric model
The Taycan, the first all-electric Porsche, was unveiled to the world and production starts in Zuffenhausen.
2022
eFuels
In the presence of Chilean Energy Minister Diego Pardow, the ‘Haru Oni’ pilot plant in Punta Arenas (Chile) was officially opened. Porsche Executive Board members Barbara Frenkel and Michael Steiner performed the ceremonial fuelling of a Porsche 911 with the first synthetic fuel produced at the site. These so-called eFuels, produced using wind energy, hydrogen, and CO₂, potentially enable nearly CO₂-neutral operation of internal combustion engines.
2023
75th Anniversary
To mark its anniversary, Porsche unveils the Mission X supercar concept.
2024
T-Hybrid
Porsche has fundamentally developed the traditional 911 sports car. The new 911 Carrera GTS is the first road-legal 911 to be equipped with a particularly lightweight performance hybrid. The 911 Carrera is also available right from the market launch of the new model.
1948
Porsche No. 1
The first sports car under the Porsche name made its appearance. On 8 June, the 356 “No.1” Roadster with chassis number 356-001.
1953
550 Spyder
Early August saw the first outings of the four-camshaft engine Type 547, designed by Porsche engineer Ernst Fuhrmann, on the Nürburgring racetrack in training for the sports car classification race. The engine was presented to the public for the first time at the Paris Motor Show in October. In addition to the Porsche 550 racing car, the Carrera engine would also go on to be used in subsequent Carrera versions of the 356.
1963
901 – birth of the legendary 911
Porsche introduced its successor to the 356: a fastback coupé with a 2+2 seating arrangement and two-litre, 6-cylinder 130 hp flat-six engine at the rear. The legendary 911 was born. Back then, however, it was still called the 901.
1965
The first 911 Targa
The world’s first safety cabriolet, the Porsche 911 2.0 Targa, was presented to the public at the Frankfurt Motor Show in September. With its fixed roll bar, the removable folding roof and lowerable rear window, the new version took into account American customers’ higher safety requirements. Production of the Porsche 911 Targa began in December 1966.
1972
911 Carrera RS 2.7
In October 1972 Porsche presented a new basic car for racing and rally driving at the Paris Motor Show, the “Carrera RS” – the first Porsche 911 also known as the “Carrera”. Initially launched as a homologation series of 500 units, the RS, with an appearance characterised by front and rear spoilers, was in such high demand from customers that Porsche produced 1,525 units of the high-performance sports car.
1972
Entenbürzel
The rear spoiler of the 911 Carrera RS 2.7 - known today as the duck tail - became an iconic component of the legendary 911.
1982
The 911 SC Cabriolet
The 911 SC Cabriolet, presented at the Geneva Motor Show in March, was a milestone in Porsche model history. The open-top sports car featured a newly designed three-bow cabriolet top. Sheet steel profiles integrated into the fabric roof not only ensure dimensional stability at high speeds, but also a low noise level and good rollover protection.
1988
911 Speedster
Like its forebear, the 356 Speedster from 1954, the 911 Carrera 3.2 Speedster from 1988 also provided a purist driving experience, with its low windscreen, spartan interior and emergency soft top.
1999
911 GT3
In 1999, the 911 series was rounded off with an exceptionally sporty version: the 911 GT3.
2003
Carrera GT commenced series production
Series production of the Carrera GT commenced in Leipzig. By 2006, 1,270 units of the fast (up to 330 km/h) high-performance sports car had been built.
2004
911 – resemblance to the design icon
With its oval headlights and additional lights in the front apron, the new 911 generation continued to reflect the traditional 911 design.
2005
Cayman S – exhibited at the IAA
One of the highlights of the Frankfurt IAA Motor Show was the Porsche Cayman S, a sporty, ambitious mid-engined sports car positioned between the Boxster and the 911.
2006
Porsche 911 GT3 RS
The new 911 GT3 RS was launched on the European market in October. This version of the GT3, reduced in weight to 1,375 kilogrammes, served as a base and homologation model for use in various racing series.
2009
Fourth model: Panamera
The new Porsche Panamera was presented to journalists on the 94th floor of the Shanghai World Financial Center on 19 April. It then made its first major public appearance at Auto Shanghai, China’s leading motor show.
2011
911 (991)
90% and therefore almost every component of the 911 was new or fundamentally redesigned. This was our way of doing justice to the legendary 911.
2013
Macan
The Macan, the sports car manufacturer's fifth car line, joined the Porsche family. Production in Leipzig was massively expanded for this CUV.
2016
718 Boxster and 718 Cayman
With the 718 Boxster, Porsche drew on the tradition of four-cylinder boxer engines for 718 mid-engined sports cars. In the 1950s and 1960s it racked up numerous racing victories, including at the Targa Florio and in Le Mans. The new engine with turbocharging is more powerful and more efficient at the same time.
2016
911 R
With a limited production run of 991 units, the 911 R was a purist featuring a 368 kW (500 hp) 4-litre horizontally-opposed and naturally-aspirated engine and six-speed sports manual transmission. Entirely in keeping with its historic predecessor.
2016
Panamera – the second generation
The new generation of the Panamera was redeveloped and redesigned down to the very last detail. Engines and transmissions were re-engineered, the chassis optimised, the display and operating concept given a forward-looking interpretation.
2017
911 Turbo S Exclusive Series
The Turbo S Exclusive Series was the most powerful 911 Turbo S with a limited production run of 500 units. As well as enhanced performance, it also boasted a unique design, more elegant materials and extravagant details.
2017
911 GT2 RS
Porsche set another record for road-approved sports cars at Nordschleife with the 911 GT2 RS. The record time of 6:47:3 minutes even exceeded its own expectations.
2018
911: the 8th generation of an icon
The new 911 launched as the sum of its predecessors. The silhouette: iconic. The design: timeless. The technology: inspired by great racing victories. This made the 911 a ‘Timeless Machine’.
2022
Porsche 911 Dakar
At the Los Angeles Auto Show in November, Porsche unveiled a very special version of the iconic 911 sports car: the new 911 Dakar. This was the first two-door series sports car to offer outstanding off-road features.
1951
356 SL: first Le Mans class victory
Motorsports had become increasingly important to the fledgling car manufacturer Porsche. Following its success at the International Alpine Rally, Porsche attracted international attention when the Porsche 356 SL won its class at the 24 Hours of Le Mans in June.
1960
718 RS 60
With the 718 RS 60 Spyder introduced for the 1960 racing season, Porsche began a new chapter of success in endurance racing. In addition to overall victories in the Targa Florio and the 12 Hours of Sebring, the Swiss Heini Walter won the European Hill Climb Championship for Porsche for the third time in a row.
1962
Porsche 804 achieved victory in Formula 1
In Formula 1, the Porsche 804 won the French Grand Prix. In the same year, the 50,000th Porsche rolled off the assembly line, a 356B
1967
Porsche 910 victory at the Targa Florio
With a fleet of six 910 prototypes, the Swabian racing team took part in the Targa Florio in May. The race ended for Porsche with a triumphant triple win, when Rolf Stommelen and Paul Hawkins in their eight-cylinder Porsche 910/8 pipped two 910/6 cars to the finish line. Another Porsche 911 S works car with Bernard Cahier and Jean-Claude Killy claimed the two-litre GT class.
1967
911 R – motorsport icon
In 1967, the Porsche 911 R was built for use in motorsport. Weighing 800 kg, it had a 6-cylinder, naturally-aspirated and horizontally-opposed engine producing 154 kW (210 PS), making it incredibly fast.
1968
Overall victory for the Porsche 907/8
The Porsche 907/8 also achieved a stunning racing debut with a triple win at the 24 Hours of Daytona and first place at the 12 Hours of Sebring.
1969
Porsche 917
In spring, at the Geneva Motor Show, Porsche presented the Type 917 developed under the direction of Ferdinand Piëch for the first time. By the end of April, 25 samples of the car had already been produced as a homologation series.
1970
917 Short-Tail Coupé – first ever overall victory at Le Mans
Clinching nine of ten possible victories, Porsche once again won the manufacturers’ championship with the Types 917 and 908/03. The performance of Hans Herrmann and Richard Attwood on 14 June 1970 in Le Mans was remarkable. In a 917 KH from Porsche Salzburg, the two drivers secured an overall win at Le Mans for the car brand for the first time.
1973
Porsche 917/30
Easy victory for the Porsche 917/30 / Leichter Sieg für den Porsche 917/30 The most powerful racing car of its era, the Porsche 917/30 Spyder, made its racing debut in May. The superiority of the 882 kW (1,200 PS) circuit racing car was so evident that the rules of the CanAm series were changed at short notice to rule the 917 out of further participation in the 1974 season.
1977
936/77 Spyder crowned World Champion
A typical feature of the 936 Spyder optimised for the 1977 World Championship: the large air intake above the cockpit and the high tail fins. At its first attempt, the Turbo Porsche won the Sports Car World Championship at an early stage.
1978
The 935/78 “Moby Dick”
The 935/78 “Moby Dick” was the most powerful version of the Porsche 911 ever designed. However, the 621 kW (845 PS) racing car, equipped with two turbochargers, enjoyed a motorsports career spanning only four races. Following a win at the 6 Hours of Silverstone and an eighth overall placing in Le Mans, technical issues in Vallelunga prevented another victory.
1982
956
The 1982 motorsport year was all about new records. Accordingly, as well as finishing in the top five places in Le Mans, the Porsche brand succeeded in clinching almost every class win and special category. The 956 was the first Porsche race car with a monocoque chassis and the so-called ground effect, which generated a vacuum to create a downforce beneath the car. Electronic injection and ignition systems allowed the 2.6-litre turbo engine to produce 640 hp.
1983
TAG turbo engine
Commissioned by British racing team McLaren International, the “TAG Turbo” engine made its debut in a McLaren MP4 Formula 1 racing car in summer 1983. Designed as a 1.5-litre six-cylinder V-engine with turbocharging under the guidance of Hans Mezger, the light and compact drive delivered up to 1,000 PS. With a total of 25 Grand Prix victories and three world championship titles, the “TAG Turbo made by Porsche” became the dominant engine in Formula 1 from 1984 to 1986.
1984
Porsche 911 Carrera 3.2 4x4 won the Paris-Dakar Rall
Besides the Manufacturers’ World Championship title, Porsche marked its first victory in the Paris–Dakar Rally with the 911 Carrera 3.2 4x4.
1984
962
The 956 served as the basis for the 962. The aerodynamics were modified and it had a 2,869-litre displacement and two-valve horizontally-opposed engine fitted with just one turbo charger.
1996
911 GT1
With the 911 GT1, Porsche implemented a forward-looking high-tech racing concept that became the first 911 to have a mid-engine.
2005
RS Spyder
From autumn, Porsche took part in the American Le Mans Series (ALMS) with the new sports prototype RS Spyder. On its first outing at Laguna Seca in California, the RS Spyder achieved pole position, a lap record and class victory.
2014
919 Hybrid
With the 919 Hybrid, Porsche returned to the top category of the sports car world endurance championships. As the fastest research lab and most complex Porsche racing car of all time, the 919 Hybrid was set to take part in all eight rounds of the WEC.
2015
919 Hybrid
Earl Bamber, Nico Hülkenberg and Nick Tandy in the 919 Hybrid were the first to see the chequered flag and clinch the 17th overall victory for Porsche at Le Mans, exactly 45 years to the day after its first overall victory at Sarthe.
2015
Cayman GT4 Clubsport
A new recreational athlete joined the range of Porsche race cars. The 283 kW (385 hp) GT4 Clubsport was not approved for road use and was based on the successful road-going sports car: the Cayman GT4. The mid-engine Cayman GT4 sports car became the new benchmark at the top of its segment, with a lap time of 7:40 at Nürburgring-Nordschleife.
2017
Triple in Le Mans: 19th overall victory
After three consecutive overall victories, the 24h of Le Mans trophy found a new permanent home in the Porsche Museum.
