How we operate
Porsche designs, manufactures and sells luxury sports cars, engines, and parts. We also develop data processing products, exploits trademarks, and provide financial and mobility services, for customers and dealers.
Exclusive Manufaktur
Bespoke heritage design and individualization of your Porsche.
Porsche Sonderwunsch
You dream it. We build it. Our custom cars division brings customers’ dream cars to glorious life.
Motorsports
Dive into the world of Porsche Motorsport, where passion meets precision, and every race is a new story waiting to be told.
Formula E
We develop innovative technologies and increase sustainability at the cutting edge of motorsport. We seek to play a leading role among traditional car manufacturers in the electrification and sustainability of motorsport.
Hypercar & GTP
Step into the future with the Porsche 963, a cutting-edge LMDh prototype racer by Porsche and Multimatic, built to dominate endurance racing. Inspired by the legendary 956 and 962, it combines advanced aerodynamics and a hybrid powertrain for exceptional performance.
GT Customer Sports
Porsche Customer Racing is all about GT racing - a global, professional environment that offers variety and competition at the highest level. Immerse yourself in the motorsport world of Porsche Customer Racing, offering international access to a wide range of vehicles and services.
E Sports racing
Porsche lives and breathes motorsport. With sim racing, we reach a young, tech-savvy audience – beyond classic ‘tarmac motorsport’. A wide audience drives our racing cars digitally and we win competitions with them. This creates connections that strengthen our brand.
Motorsport of the future
We explore completely new race formats through digital technology and interaction with the vehicle. For example, we’re exploring how power output can be flexibly adjusted during the race, allowing race cars to enable close links between physical and virtual racing.
"No technical progress is conceivable without sport. The greatest advances have always been realized during times of pressure and tension."
Porsche Design
Porsche Design was founded in 1972 by Prof. Ferdinand Alexander Porsche, creator of the iconic Porsche 911, to extend Porsche’s design ethos beyond automobiles.
Known for sleek, functional products like watches, eyewear, and writing tools, the brand has expanded into real estate with Porsche Design Towers in Miami, Stuttgart, and Bangkok. These buildings reflect Porsche’s engineering precision and luxury. Brand Ambassadors, such as Orlando Bloom and Patrick Dempsey embody the stylish innovation, timeless aesthetics, and the legacy of our visionary design founder.
Financial Services
Porsche Financial Services has been offering our customers individual solutions for over 35 years to fulfill their dream of a sports car. We provide leasing, financing, insurance, and mobility solutions for Porsche vehicles, and in some markets, for Bentley and Lamborghini. Services are provided directly or with partners, depending on the region.
Porsche Ventures
We don’t chase dreams, we fuel them. We support founders with unwavering dedication and comprehensive domain knowledge to achieve their ambitions. Active since 2016, we are a global early-stage venture capital firm specializing in industrial technology, sustainability, and mobility.
With a presence in the US, Europe, and Israel, we combine venture capital with Porsche’s legacy of industry expertise to accelerate the growth of the startups we invest in.
Providing capital is just one part—the other is our commitment. Maximizing our industrial advantage, we partner with founders to open our network and drive success with transformative customers.
Porsche Lifestyle
For many fans and drivers, the passion for Porsche does not stop at the garage door. The Porsche Lifestyle range features individual accessories for creative drivers who wish to shape their own environment. Made from top quality materials and eye-catching styling, each product is as contemporary as it is timeless.
An innovative spirit
What defines a sports car? Not just horsepower or speed, but innovative ideas per kilometer—technology that excites both mind and heart, inspiring with every drive through meaningful innovation.