Brand aspiration
For those who follow their dreams
Porsche is driven by dreams, inspiring a journey where innovation meets tradition. Our dedication to performance and sustainability, alongside exceptional design and functionality, transforms aspirations into reality, creating exclusive vehicles that unite enthusiasts in a community that celebrates the thrill of driving and the pursuit of excellence.
“In the beginning, I looked around but could not find the car I had dreamed of. So I decided to build it myself.”
Our purpose
Our mission 2030
More than 70 years ago, Ferry Porsche's automotive ideals set the foundations for the globally recognized company - Porsche. Today, Ferry Porsche’s statement perfectly describes our current mission, with which the company is shaping the future.
Our future focus
Our vision
Porsche stands for freedom and passion – and the inner drive to achieve goals. “This remains just as true today,” says Chairman of the Executive Board Oliver Blume. “We want to fulfil the dreams of our customers.”
Our history
Where we’ve come from
In 1948, Ferry Porsche realised his dream of a sports car: the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and laid the foundation for an exemplary success story, for the Porsche legend.
Delve into our past and witness how Porsche evolved from a small engineering firm to a global icon, driven by innovation, passion, and a commitment to excellence in automotive design.
Innovation
Where we’re going
Innovation is a quality that has defined Porsche since our beginning. We’re driven by a passion to make better cars through new technology, AI, electrification, digitization, and connectivity evolving our heritage cars for the future of mobility.
Driven by the dream of the sports car of the future.
Investment Case
Why invest in Porsche?
It's not what you buy. It's what you buy into. Investing in Porsche AG means joining a legacy of performance, embracing innovative engineering, and driving the future of sustainable luxury vehicles.